Design for Your Members & Constituents
Association Web sites have become key resources for members, prospects, and constituents. They serve as the front door to the value and benefits the association offers. They also help associations better serve their members through self-service and electronic commerce.
Services and Expertise to Enhance and Extend Your Web Site
Avectra’s Creative Services Division works closely with customers to design and implement Web sites that attract new members, empower existing members, and serve constituents. With the power of the netFORUM Development Toolkit and Content Management Module, Avectra’s team creates dynamic Web sites that are built to harness the data stored in the association management system.
Avectra’s Creative Services Division can:
- Design Web sites that help further association goals
- Create functionality to attract new members
- Deploy self-service features to help you better serve your members
Case Studies:
If you would like to see the whole scope of Avectra's Web Services work, please download our portfolio:
Background
Avectra offers creative design services to complement its broad base of proven technology solutions for member-based organizations.
The overall goal of this offering is to enable its clients provide a rich and engaging experience for the end user through pertinent functionality conveyed in an appealing visual design.
Why Choose Avectra Creative Design Services?
- Leverage your investment in Avectra technology solutions
- Wealth of experience in providing technology solutions and a sound knowledge of the operational dynamics of member-based organizations
- Unified Product Base––Association Management Software (AMS) and Content Management System (CMS) in one integrated package
- Multi-disciplinary technical and creative capacity
How it Works
Creative Design Services provide the “envelope” for the user experience and rely on principles of user interface design and graphic design to provide a visually engaging and aesthetically pleasing end user experience.
Scope of Services
Needs Analysis
- Current Site & Needs Analysis––content types (dynamic/static), functional requirements
- Establishment of design criteria––vision of the Web site project: goals, audience, identification of key constraints and criteria
- Review of existing marketing and collateral materials
- Technical Criteria––targeted environments, hosting, and related considerations
- Review of competitive information (where applicable)
Outcome – Creative Design Brief
Creative Design
Conceptual Design
- Establishment of visual design framework based on design criteria and information design––components include layout, color scheme, typography, and graphics
- Generation of design “look and feel” concept(s)
- Incorporation of corporate branding, logos, and color schemes
Outcome – Conceptual Design Mockups
Design development to translate look and feel into design templates
Production to incorporate content into templates
Design Development (Production)
- Application of conceptual design to levels in the information hierarchy
- Creation/treatment of images, icons
- Development of style sheet(s)
- Development and refinement of design language based on design concept
- Creation of page templates
Outcome – Style sheet, Graphics, Pages
Implementation
CMS Integration
- eWeb site setup
- Master (eWeb/iWeb) style sheet creation
- Setup of eWeb site structure based on information design
- Setup of eWeb templates––Home page, secondary pages, form pages
- Setup and/or creation of dynamic (data-driven) and other functional components––searches, lists, forms
- Creation of miscellaneous email/e-marketing templates as necessary––event registration confirmation, password change, product purchase
- Deployment from test/development to production environments
Outcome – Pages
Miscellaneous Technical Implementation Consulting
- Domain name transfer
- User Account and FTP setup
- Ongoing Training