Association Management System (AMS) is a comprehensive way that a non-profit or member-based organization manages the relationships with their members, public, industry partners and prospects. An important objective to an AMS is to give staff the ability to create memorable member experiences and create lasting relationships. An AMS tracks all the interactions a member has with its association, either in person, on the phone, at the annual meeting or on the association’s Web site.
Is this like Customer Relationship Management (CRM)? Yes, but there are some very unique capabilities that an AMS has not found in commercially available CRM systems. A main differentiator is that an AMS understands what a member is and what a member is not. Some basic features found in an AMS system not found in a CRM are dues processing and renewals, board and committee management, subscription sales and fulfillment, donations and fundraising activities, education management and online event registration.
AMS software is just part of the solution for member-based organizations. Avectra professional staff have experience working with (and at) associations of all sizes and complexities. Avectra professional staff has the breadth and depth of association business knowledge to ensure your success.
