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Equation Technologies Signs as Avectra Solutions Provider

Accounting Today Top 100 North American VAR to Offer Avectra Social CRM Suite in Canada

McLean, VA - December 1, 2011 - Avectra, a leading web-based Social CRM provider in the association and not-for-profit market, today announced that it has signed Equation Technologies, one of Canada's largest ERP value added resellers, as an Avectra Solutions Provider. Equation Technologies, based in Toronto, holds the #63 ranking on the 2011 Accounting Today Top 100 list of North American VARs. The company specializes in integrated business solutions for mid-sized companies and will offer Avectra's Social CRM suite in combination with Intacct cloud financial management and accounting software.

"Equation Technologies is proud to be the first partner in Canada to offer Avectra's comprehensive suite of membership management and social business tools," said Pat Wade, president of Equation Technologies. "This relationship with Avectra is the right move for our clients. Avectra Social CRM is a 100% cloud-based solution, allowing organizations to focus on their members and dramatically reduce IT costs associated with supporting on-premise network infrastructure."

Equation Technologies provides solutions for nonprofit organizations, financial and professional services, and corporate head offices to manage finances, projects, people, customer relationships, and assets. The company has received numerous awards including Sage President's Circle and Customer Excellence Awards and Accounting Today magazine's "Technology Pacesetter". Equation partners with technology leaders such as Sage, Deltek, and Intacct.

"Equation Technologies is in sync with today's organizations which are calling for cloud-based solutions so they can focus on their mission rather than on technology," said Richard Davis, Avectra's chief executive officer. "We're eager to expand our Canadian presence in partnership with the Equation team, whose stellar reputation speaks for itself."

"Avectra's Social CRM suite is simple to implement and easy to use, so our clients will be able to immediately start engaging members and strengthening their interactions with both leaders in the organization and fellow community members - overall making their membership more valuable," said Annette Balgord, vice president of Equation Technologies. "Avectra is the right technology to help associations deal with the challenges of loss of market share, increased competition for members' attention, and shrinking revenue sources."

Avectra Social CRM represents a fundamental shift in the way an organization identifies, serves and retains its members as well as how it will define the future success of the organization and its membership initiatives. The Social CRM Suite by Avectra incorporates social interactions of the relationship into an organization's membership and business strategies. As a result, associations gain a clearer view of the member's level of engagement with their organization, allowing them to identify and foster the members who are invested in the future of the association.

About Equation Technologies

Equation Technologies has been a leader in the implementation of ERP technology, systems integration and advanced custom development since 1985. Equation provides solutions for financial and professional services, corporate head offices, and nonprofit organizations. Partnerships with proven technology leaders, including Sage, Deltek, Intacct and Avectra allow Equation to help clients effectively manage finances, projects, people, constituent relationships, and assets. The company has received numerous awards including Sage President's Circle, Accounting Today magazine's "Technology Pacesetter", and the Sage Customer Excellence Award for its high level of client satisfaction. Equation Technologies has developed a reputation for combining creative thinking with technological competency to achieve powerful solutions. They assist clients to achieve their business objectives by providing solution design, product evaluation and selection, project implementation, education, and support. Equation also offers advanced custom development for extending and enhancing the applications they support.

To learn more about Equation Technologies, please visit www.equationtech.com, or call 877-222-7229.

About Avectra

For two decades, Avectra has translated its customers' needs into market leading software and services. Using Avectra's membership management, donor management and crowd-contributing solutions, associations and not-for-profits can connect with constituents, partners and prospects in entirely new ways, create more meaningful engagements and drive bottom-line results.

Headquartered in McLean, Virginia, Avectra also has regional offices in Chicago and Orlando. For more information on Avectra's membership management, fundraising or donor management solutions, visit www.avectra.com or call 855-AVECTRA (855-283-2872).


Patrick Dorsey

Matt McCarthy
PAN Communications

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