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The Information Technology Alliance (ITA) Selects Avectra for Social CRM Solution

Avectra Social CRM to help leading technology association improve its membership capabilities

McLean, VA - March 6, 2012 - Avectra, a leading web-based Social CRM developer of web-based member and donor-based software for associations and not-for-profits, has announced that it has been selected to provide Avectra Social CRM, a complete association management solution, to the Information Technology Alliance (ITA), a highly regarded association of top VARs, CPA firms, and technology product/service providers in North America. ITA selected Avectra Social CRM because it provides their organization with the capabilities they were looking for to serve and grow its membership.

Over the last 15 years, ITA has grown from a small group of members into one of the leading associations of its kind. "We started with a bunch of non-integrated tools including Microsoft Access® data bases and Excel® spreadsheets to manage the association," said Ron Eagle, ITA's longtime president. "As we have grown, our hodgepodge of support systems have not kept pace, and it was time to move to an integrated solution that would support our growth and diversity. We think Avectra is the right solution for that challenge."

Avectra Social CRM delivers powerful cloud based association management technology without the ongoing expense of a customized solution. Avectra Social CRM will provide ITA with a complete set of membership management features that includes advanced querying, the ability to integrate with third-party applications, e-Commerce, e-Marketing and event management capabilities. In addition, ITA staff, members and industry partners will benefit from leveraging MemberFuse, a built-in social networking and private online community, and social media management features provided by the Avectra Social Console.

"Communication with our members is a critical part of our success," said Jo Ann Benzer, ITA's longtime executive director. "With the time saved because of the significant back office efficiencies of the new system, we will be able to do more for members on collaboration and socialization. Avectra's social business tools are very compelling and easy to use."

The ITA membership is made up of five different constituencies, each providing technology products and/or services to small and mid-sized businesses. Those constituencies include consulting and reselling practice firms, internal technology leaders (CIOs), alliance partners and consultants, and affinity partners and vendors.

"We are pleased to be working with the ITA to help them improve their association capabilities," said Richard Davis, CEO of Avectra. "Avectra Social CRM will allow ITA to automate many of its membership and daily operations functions, create new opportunities to engage its members and prospects, and allow ITA to maximize its revenue capabilities."

Avectra joined the ITA as a member in April 2011.

About ITA

The ITA is an independent, not for profit, professional association of leading firms and companies whose purpose is to share information and build relationships that improve the way its member firms, and their clients, do business. The membership roster consists of some of the most highly regarded mid-market technology professionals, consultants, and product/service providers in North America.

About Avectra

For two decades, Avectra has translated its customers' needs into market leading software and services. Using Avectra's membership management, donor management and crowd-contributing solutions, associations and not-for-profits can connect with constituents, partners and prospects in entirely new ways, create more meaningful engagements and drive bottom-line results.

Headquartered in McLean, Virginia, Avectra also has regional offices in Chicago and Orlando. For more information on Avectra's membership management, fundraising or donor management solutions, visit www.avectra.com or call 855-AVECTRA (855-283-2872).

Contacts

Patrick Dorsey
Avectra
703.506.7037

Matt McCarthy
PAN Communications
617.502.4358

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