855-AVECTRA  (855-283-2872)
Avectra - company

Executive Team

Avectra's executives bring years of experience in technology, associations and management. They're dedicated to delivering innovative association management software that helps associations like yours be competitive, efficient and successful.

RICHARD DAVIS - CHIEF EXECUTIVE OFFICER

Richard Davis joined Avectra in 2010 as chief executive officer, providing strategic direction and day-to-day operational leadership for the company. Davis brings more than 30 years of sales, marketing and operational experience in the technology industry to Avectra. Through his tenure in executive roles at several software companies, Davis gained extensive experience developing strategy, growing revenue, and honing his international experience by managing operations throughout Europe, China, Mexico and Panama.

Davis launched his technology career in London in the 1970s with Fairchild. In 1976, he joined Sanders Associates, moving to New York where he headed up the team that was selected by AVIS for the original Wizard system and by NASDAQ for its terminal.

Joining start-up Lee Data as one of its first employees, Davis participated in its IPO and led its dramatic growth in his role as vice president of sales. At Applix, Inc. as executive vice president of operations, he was instrumental in its growth in the real time trading floor market and in the company's highly successful IPO. He joined Rand McNally and Company as president, leading its move to the Internet and other major initiatives. Following Rand McNally, Davis joined VenturCom/Ardence as chairman and CEO, where he was responsible for international growth, entry into desktop virtualization and the subsequent acquisition by Citrix. Most recently Davis served as president and CEO for Ultimus, Inc.

Davis currently serves on the board of directors for the Boston area non-profit From the Top, which showcases America's best young musicians, as well as AccuRev, Inc., a software change and configuration management (SCCM) solution provider.

CRAIG DELLORSO - VICE PRESIDENT AND GENERAL MANAGER

Craig is responsible for Customer Care and Operations across all of Avectra's product lines. This includes implementation, training, support and hosting of netFORUM Enterprise, netFORUM Pro, and the MemberFuse Social Platform. Dellorso joined Avectra in 2006 as Vice President, Consulting Services, and was promoted to his current role in 2011.

Craig previously held Sales leadership roles as General Manager for start-up mindSHIFT Technologies, where he drove sales growth for mindSHIFT's newly launched Managed Services offering to the SMB market, and Professional Services firms System One Technical and MBA Management.

Before joining Avectra, Dellorso served as Chief Information Officer for the National Association of College and University Business Officers (NACUBO).

Craig completed his undergraduate studies at the United States Naval Academy and received his MBA from Marymount University.

PATRICK DORSEY - VICE PRESIDENT, MARKETING

Patrick is responsible for worldwide marketing, including demand generation, product marketing and corporate communications. In addition, he is responsible for expanding marketing's role as a driver for Avectra's continued growth in both new and existing market segments.

Most recently, Patrick was netFORUM Pro's director of sales. Previously, he played a lead role in launching Avectra's initial SaaS product, netFORUM OnDemand. In addition to helping build the initial customer base, he was responsible for many of netFORUM OnDemand's internal operations including marketing, services and support. Prior to joining Avectra, Patrick was at Siebel Systems where he managed go-to market initiatives to support the domestic re-launch and international roll-out of Siebel's CRM OnDemand product.

Patrick has authored several articles in leading industry publications on on-demand association management solutions and has spoken at numerous industry tradeshows and conferences.

Patrick is a graduate of Hamilton College.

JAY B. LOVE - SENIOR VICE PRESIDENT

Jay B. Love joined Avectra in 2012 as senior vice president. Prior to Avectra, he served as CEO of Social Solutions in Baltimore, MD, where he was engaged as a turnaround specialist. Before Social Solutions, Jay was senior vice president of the Arts and Cultural Division of Blackbaud. Prior to that, he was the CEO and co-founder of eTapestry for 10 years.

eTapestry was the leading SaaS technology company serving the charity sector, and Jay orchestrated the sale of eTapestry to Blackbaud in 2007 after growing the company to more than 6,000 non-profit clients and charting seven years of record growth.

Jay served 14 years as president and CEO of Master Software Corporation and has also been a business consultant for numerous high tech firms throughout the U.S.

A graduate of Butler University with a B.S. in Business Administration, Jay currently serves on the boards of numerous nonprofits and one private tech company. He and his wife, Christie, served as co-chairs for the Indianapolis YMCA 2011 Capital Campaign. He was a founding chairman of NPower Indiana, founding member of Techpoint Foundation and founding member of the AFP Business Member Council. He is an active member of the AFP Ethics Committee. Over the years Jay has presented more than 2,000 speeches around the world for the charity sector.

RUSS ODOM - CHIEF FINANCIAL OFFICER

Russ brings more than 17 years of finance and accounting experience to his role at Avectra, in which he oversees the company's finance, accounting and administrative operations. Russ has a track record of successfully managing the accounting and finance operations for growth-oriented technology companies.

Most recently, he was the vice president of finance for Vovici, a leader in enterprise feedback management software. Russ began his career in public accounting at Ernst & Young.

Russ is a graduate of the University of Maryland and an active member of the AICPA and MACPA.

PEGGY PADALINO - SENIOR VICE PRESIDENT, GLOBAL SALES

Peggy Padalino has over 20 years of experience in sales, sales operations, and customer support for a variety of companies, in both the high-tech commercial and government sectors. As Senior Vice President of Global Sales, Peggy oversees all of Avectra's sales operations, including business development and international partners.

Before joining Avectra, Peggy was Vice President of Sales and Client Services at Jobfox, responsible for sales, marketing and customer service. Previously, Peggy served as Vice President of Sales for INPUT, the leader in government market intelligence. Prior to joining INPUT, Peggy held Vice President level positions at Vocus, Inc. and CareerBuilder, Inc. While at Vocus she had direct responsibility for managing a team of account sales executives selling Public Relations automation software in Fortune 2000 accounts. At CareerBuilder, Peggy was one of the founding sales executives with direct responsibility for building a 150 person sales force, deployed in 26 markets in the USA. The company emerged as a $140M company, with $20M operating profits, and 200 sales people. Prior to joining CareerBuilder, Peggy held management-level sales positions at Sybase, SCO and Data General.

DON PRODEHL - VICE PRESIDENT, RESEARCH & DEVELOPMENT

Don leads the technology team and manages the direction and strategy for all of Avectra's products. With more than 19 years of experience providing technical solutions to the association industry, Don has planned and implemented e-business, e-Commerce and Internet strategies for more than 200 associations and has participated in more than 100 system implementations.

Prior to joining Avectra, Don was the vice president of technology and product management at CVENT, an Internet-based application service provider specializing in electronic marketing, online event management and business intelligence. His background includes executive positions at association management system vendors and SMITHBUCKLIN, the largest U.S. association management firm for trade associations, professional societies and corporations.

Don completed his undergraduate studies at Augustana College and earned an MBA from the Keller School of Management.

MARK YOHAI - VICE PRESIDENT OF GLOBAL BUSINESS DEVELOPMENT

Mark is responsible for developing and supporting channels for Avectra's Social CRM solutions across all industries, worldwide. He brings more than 20 years of executive experience with leading edge software providers in sales, business development, and channels - including extensive international experience in Europe (where he lived and worked for 5 years), Asia, and Latin America.

Mark joined Avectra after leading worldwide sales and business development for AppZero, a virtualization software vendor - where he established initial partnerships and revenues for a new product line. Before AppZero, Mark built and led the enterprise sales organization at Ardence, where he and his team drove 100%+ annual revenue growth from 2003-2006 - leading to the company's 2007 acquisition by Citrix Systems. At Citrix, he established and grew relationships with global original equipment manufacturers (OEMs) including NEC, Fujitsu-Siemens and Intel.

Mark has held key executive, sales and technical positions at leading technology companies including, Cisco Systems, Applix, and Informix.

Customer Success
Upcoming Events
Relevant Information
Contact Us
7901 Jones Branch Dr. Suite 500
McLean, VA 22102
855-AVECTRA  •   
Schedule A Demo

Your information is being submitted.

Please wait...

Contact Us

Your information is being submitted.

Please wait...