Book Of The Month

What are the leadership strategies that will allow your organization to create and support differentiating value and to nurture ongoing relationships with your members? To find out, the ASAE Foundation teamed up with business-relationship expert David Nour, author of the bestselling Relationship Economics. The context for this book is today's social-media-savvy environment, but Return on Impact is not another tactical book on social media or an orientation to particular networking tools. It is a strategy resource designed to show you what will set competitors apart.

The Future of Nonprofits is the latest from David J. Neff and Randal C. Moss, and features case studies, interviews, and invaluable tips and tricks for nonprofit organizations to take their communications strategies to the next level. Learn from leaders in the nonprofit world like NTEN and the Capitol Area Food Bank (CAFB) on launching key campaigns and more. Read on to learn how innovation drives success, strategies for boosting awareness and donor engagement, developing the right organizational structure, finding the right staff to move your initiatives forward, and implementing the right tools for your organization to come out on top.

Published by McGraw-Hill, Social Media for Social Good: A How-To Guide for Nonprofits, is packed with more than 100 best practices covering Web 1.0, Web 2.0, and Web 3.0 nonprofit communications and fundraising. From building your e-newsletter list to finding your "Twitter voice" to launching a mobile website and texting campaign, this guide presents a step-by-step strategic plan for launching and maintaining successful social media and mobile marketing campaigns. Download Chapter 2 now!

How can my nonprofit improve its fundraising results through a better-integrated marketing mix? Download Chapter 6 of The Art and Science of Multichannel Fundraising, entitled "Social Media: How It Can Boost the Multichannel Campaign", to learn more! DirectMarketingIQ is the research division of the Target Marketing Group, and this book is a multi-author compilation of the latest best practices and case studies from 17 different nonprofit industry leaders.

What are the latest free and bargain tools that Association Chapters should be using? Find out by downloading a special mini-book created especially for chapters. Chapters face special challenges, as they have smaller staffs yet they have to achieve many of the same results. This mini-book lists the top 20 free and bargain technology tools that chapters can use to better communicate with members, organize committees and more. The tools in this book are excerpted from Upgrade to Free, available on Amazon.

How can my association prosper in the future? Find out by reading Chapter 7 of Race for Relevance, entitled "5 Radical Changes for Associations." Race for Relevance provides a bold, no-nonsense look at the realities of today's marketplace and the fundamental changes needed for associations to prosper tomorrow. It examines how we need to lead and manage our organizations, how we should look at our member markets, and how we might structure and deliver our programs and services.

Knowing the tools of social media is a must for successful marketing these days, but the real promise of social media is the way it can teach us a whole new way of doing business. Humanize takes the principles underlying social media's growth and applies them to the way we lead and manage our member-based organizations. Download a special Humanize e-Sampler that includes the Table of Contents, Chapter 4 of the book, and more!

Written for the complicated and quirky world of associations, Open Community is about how associations can - and should - build community in new ways. Download this chapter from Open Community by Maddie Grant and Lindy Dreyer of SocialFish to explore how to better understand the needs and preferences of the people who you typically don't hear from, but would like to - silent members, new members, potential members, and the other interested stakeholders at the edges of your community.

We all want members to be more involved in our organizations, and this latest best-seller by David Gammel, CAE, introduces the Engagement Acceleration Curve and how to move people along it by "Engaging with Intent". Download this chapter for examples of how other associations have successfully moved people from low-value engagements (such as website visits) to higher-value engagements such as membership, meeting attendance, and donations/sponsorship.