Published Articles
As an industry leader in the field of Association CRM Software, we are often asked to contribute articles to various association publications. We have collected some of our recent published articles here for you to easily access and reference.
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Identify Key Influencers to Drive Revenue and Relevance Center Online • March 4, 2013 |
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CRM That Meets The Needs Of Today's Social Donor Advancing Philanthropy • May/June 2012 |
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Beyond Crunching Numbers: Putting Data and Social Media to Work for Your Association The Executive • May/June 2012 |
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Social Media Is Not Social CRM, but It Can Be With These Five Steps MarketingProfs • April 13, 2012 |
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On-Demand Solutions: Focus on Your Members, Not Technology SOURCE • March/April 2012 |
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Avectra and Informz Announce Integration to Improve Email Campaign Effectiveness Destination CRM • March 20, 2012 |
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Avectra Targets CPAs and VARs in Channel-Building Efforts Accounting Today • March 9, 2012 |
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ITA Selects Avectra for Social CRM Accounting Today • March 6, 2012 |
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Trying to Serve Today's Membership 2.0 With a CRM 1.0 System? Associations Now • February 2012 |
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Beyond Facebook: 5 Ways To Monetize Private Networks FORBES • February 2012 |
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Why Social Intelligence Matters Associations Now • January 2012 |
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Social CRM Changes More Than Your Data Destination CRM • December 9, 2011 |
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Social Media is Not Social CRM Direct Marketing News • September 2011 |
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Engagement Strategies for Enhancing Events SOURCE • May/June 2011 |
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Social CRM for Associations: The End of the AMS? Associations Now • April 2011 |
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On-Demand Solutions: Up-to-Date Tools for Association Management Software Associations Now • January 2010 |
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Cloud Computing: What You Need To Know Associations Now • October 2009 |
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How To Pick The Best On-Demand Software Association News • June 2009 |
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New Tech: The Tools And Trends Of Today And Tomorrow Association News • December 2008 |
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On-Demand Comes Of Age In The Association Industry FORUM • September 2007 |





















