White Papers
Social CRM for Associations - What Association Executives Should Know
The white paper that started it all and still the landmark document in 2011's explosion in interest in Social CRM for member-based organizations. One of the most-downloaded white papers in AMS history, this fast-moving research brief provides a definition of Social CRM for Associations, the basics of a Social CRM practice, the benefits to member management, and more!
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The Bottom-Line Impact of Social CRM for Associations - Use Cases & ROI
The second white paper in SocialFish's series on Social Customer Relationship Management (Social CRM) for Associations. This paper distills hundreds of SocialFish conversations with association professionals into an easy-to-digest overview of specific ways that associations will take advantage of these new capabilities to recruit new members, better understand current members, improve programs, reduce staff workload, save money, and more!
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Membership Software Success Kit, Part 1: 11 Ways Data Will Drive Association Growth in 2011
Membership management technology is constantly evolving, and choosing the software that best meets your own changing needs can be difficult. Downloading "Membership Software 2011 - 11 Ways Data Will Drive Association Growth" will help! This easy-to-read briefing is Part I of the Membership Software Success Kit and brings you up to date on key capabilities to expect from your membership software in 2011 and beyond.
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Membership Software Success Kit, Part 2: 7 Member-Industry Data Tips in 2011
Part II of the Membership Software Success Kit, 7 Member-Industry Data Tips for 2011 (and 4 Data Traps to Avoid) outlines seven tips every organization can leverage today to maximize the value of their data, as well as four costly member data "potholes" that should be avoided. Awareness of these simple Tips (and Traps) will help your organization achieve its mission in 2011 and beyond.
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4 Best Practices for Association Software Success - How Small & Medium Sized Associations Are Doing More With Less
In these challenging times, associations and nonprofits are under pressure to do more with less. Many associations are choosing Software-as-a-Service (SAAS) membership management systems to help them do this, based on four factors that the SAAS model delivers: ease of setup and use, superior financial return, avoidance of typical IT frustrations, and ongoing access to best-in-class technology.
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Technology Trends Reshaping Associations in the New Economy
Software-as- a-Service AMS delivers three of the most important elements that association leaders are looking for in these economic times: Efficiency, Innovation, and Predictability. This white paper by a former association CEO details the primary benefits of SAAS AMS, including support for rightsized operations, predictable ROI, and worry-free access to the latest technology expected by members.
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4 Keys to Driving Recruitment and Retention with Membership Data - Powering Up Membership Marketing with Association Management Software
Membership marketing is data-driven, and while most associations are diligent about collecting member data, the key to effective strategic marketing is to move beyond collection and toward optimal use of data to drive recruitment and retention efforts. Download this white paper to read how AMS systems help you use centralized member data to segment, target, focus, and more. BONUS: this white paper includes three database queries that deliver immediate results.
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