Construction Suppliers Association

Challenge:

With its own proprietary database system, the Construction Suppliers Association (CSA) had to double-enter all member data, making inefficient use of staff time; all prospective members were compiled into a single category, making target marketing impossible; and website capabilities were limited, making online member registration too difficult to implement.

Solution:

Avectra's netFORUM Pro revolutionized the way CSA serves its members. By addressing member demands for online registration, organizing membership data to allow for target marketing campaigns, and providing constant upgrades to the system, Avectra ushered CSA into the modern era of association management.