Many think that association management software (AMS) is just the “association’s database,” or listing of members and their contact information. But it does so much more.
At the core of an AMS is your member and prospect contact information, but unlike a standard customer relationship management (CRM), an AMS helps you automate tasks that you might currently be doing manually, including:
- Processing memberships quickly and easily in one system. Member information updates immediately for anyone in your organization to access anytime, anywhere
- Calculating dues instantly, making the process fast, accurate and painless
- E-mailing a special segment of your members or prospects using templates branded with your logo or design. Plus setting up automated e-mails for membership renewals
- Tracking when a member contacts the association by documenting their question, passing it electronically to the appropriate staff member and checking that it’s been resolved
- Making a change or creating a transaction – it’s reflected across all records and automatically tied to core accounting functions in real-time, so no double entry is necessary
- Searching and finding data with ease, so you can respond to member needs quickly and not waste time hunting for information
By managing your members in one completely integrated, automated system, you gain time — time to engage your members, build relationships, address their needs and enjoy the success of leading your industry.